Some travel entrepreneurs (Travelpreneurs) may still have difficulty determining the price of tour packages.

Everyone already knows, price is closely related to sales and profits.

Many travelpreneurs are worried that they will lose customers if the price of the tour packages offered is too high.

But even if the price is too low, customers will wonder! Will the service served be satisfying or not?

Indeed, there are several important factors in determining the price of tourism products.

What are these factors?

1. Customers

Customers are your priority.

The main point is that the price offered must be acceptable to your customers.

Therefore it is very important to learn more about customers as your target marketing.

Who are they?

What about their income?

What are they doing?

And many others.

In other words, the price to be determined must be affordable for them.

They may come back to you later when you are good at determining.

2. Competitors

You need to compare prices offered by competitors.

 

Make sure your product is able to compete well in the market.

If possible, the price should be slightly lower when it is of the same quality.

3. Costs

After all the cost of production has been calculated, it is time to determine the price of tourism products.

Of course, by considering the two other factors mentioned above, you must also seek ways to reduce production costs without reducing quality.

4. Benefits

It cannot be denied that the main purpose of establishing a business is to make a profit.

So, this one should also be one of the considerations that must be taken.

When your business was new, wouldn't you dare to set too many profits?

Being reasonable is the key point here.